| Selling your own home is a complex procedure, involving
large sums of money, stringent legal requirements and the real potential for very costly mistakes.
It requires a tremendous depth of knowledge and experience, as well as a substantial amount of time to follow up
on every detail promptly and properly.
Your REALTOR® has these qualifications and experience and is committed to spending the
time it takes to help you sell your house successfully so you can focus on the things you do best and enjoy the most.
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"If you are thinking about selling your home on your own...
ask yourself these questions:" |
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- Will you really "save" the real estate commission?
No. Most buyers will see a bargain. They assume you will be selling for a discount because "you don't have to pay
the real estate commission."
- Do you have the time?
Without the support of a REALTOR®, you're the
one who will have to write and pay for the ads to market your property, remain available day or night for calls from prospects, provide open houses on
weekends, show your property on short notice, screen potential buyers, fill out all the paper work and do the dozens of other things required to sell a
home.
- How will you reach potential buyers?
Without a REALTOR®, you will not have access to an extensive network of potential buyers.
- Do you really know the true market value of your home?
Setting the right selling price for your home is critical. It requires extensive knowledge and training, as well as
access to sophisticated market analysis developed over years of experience. If you set the price too high, prospective buyers will be frightened off; too
low, and you could leave thousands of dollars on the negotiating table.
- Are you ready to "prescreen" every prospect?
Prescreening prospects is absolutely necessary to weed out the "lookers" from serious buyers. Do you have the
skills and experience to ask the right questions over the phone before you let a prospect visit? How are you going to find out whether they're really
qualified to purchase in your home's price range?
- How are you at selling and negotiating?
Understanding a buyers needs, providing just enough - but not too much - information about your house, and
completing the sale successfully through firm, impartial negotiation are all required.
- Do you have a thick skin?
The emotional investment you have in your home may prevent you from dealing objectively with comments from
prospective buyers. Hearing every comment a prospective buyer makes about your home could make you defensive and interfere with the sale. And you will
encounter buyers you don't like personally but must still consider as prospects.
- Are you up to date on real estate law?
Selling your own home is a complex contractual and legal procedure. You will have to prepare your own legal
documents or translate the language in an offer presented from a buyer.
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"Most people who sell their home in Canada do so with the assistance of REALTOR®. Of
the few who do try it themselves, most change their minds and end up using a REALTOR® because the process is too complex, too time consuming, and too
dangerous without the help of a professional."
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